What's in this Article
- How to log into WebVitals
- How to adjust the Time Frame in the Report
- Definitions of the Metrics
- How to add an Event to the "Traffic to Your Site" Graph
How to log into WebVitals
- Go to https://webvitals.autovitals.com
- Click Sign in With Google
Note: The Google account you must log in with by default is the email address you've configured as your Failsafe email address located in Shop Settings → Inspection → Shop Mgmt →Gmail Account as shown below. For how to navigate to your Shop Settings page, see here.
If you are not able to log in, please first check that you are logged into the Google account shown as your failsafe email. If you need to be able to log into WebVitals with another Google account, please contact your AutoVitals Marketing Advisor with the additional Google email addresses that need access.
How to adjust the Time Frame in the Report
Click on the date on the top right of the page to adjust the date
Note: This adjusts the time-frame used to calculate all metrics shown on the page other than the Revenue metrics. The revenue metrics always show the previous month. For example, if looking at the report in October, you will be viewing revenue data for the month of September.
Definitions of the Metrics
If you hover over the "i" icon next to any of the metrics, you will also see the definition of the metrics described below.
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Key Web Vitals |
Key web vitals are the standard conversions on the website, Appointments, Phone Calls, and Contact us form submissions. |
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Web Appointments |
Appointments requested using the 'Request Appointment' form. |
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Web Phone Calls |
Phone calls made to the call tracking number on your website. |
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Web Contact Us |
Emails sent using one of the various contact us forms on your website. |
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Revenue |
Revenue shows how the website impacted the shop’s revenue. |
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Revenue from all web customers |
The total revenue generated by the website from motorists who either scheduled an appointment, or made a phone call from the website, and have a closed RO after the appointment or phone call |
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Revenue from new web customers |
The total revenue generated by the website from motorists who either scheduled an appointment, or made a phone call from the website for the first time, and have a closed RO after the appointment or phone call. |
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ARO from all web customers |
Average Repair Order total, based off of total invoice, including taxes from motorists who either scheduled an appointment, or made a phone call from the website, and have a closed RO after the appointment or phone call |
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ARO from all new web customers |
Average Repair Order based off the total invoice, including taxes from motorists who either scheduled an appointment, or made a phone call from the website for the first time, and have a closed RO after the appointment or phone call. |
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Traffic To Your Site |
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Total Visits |
The number of times your website was visited by a user. One user can represent multiple visits. |
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Web Visitors |
The number of individual people who visited your website. One user represents only one visitor, regardless of the number of times they visit. |
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Visits from Search |
The number of times your website was visited by a user coming from one of the search engines. |
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Insights |
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Visits: New vs Returning |
The ratio of visitors who have visited your website previously vs. new visitors to your website. |
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Sources of Traffic |
The ratio of visits by the source they came from. The sources are, organic (search engines), direct (people typing in your URL), referral (clicked on a link), ad (clicked on a paid ad). |
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Desktop, Tablet, or Mobile |
The ratio of device types used by your website visitors. |
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Visitor Behavior |
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Total Page Views |
The total number of pages viewed on your website. |
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Average Time per Session |
The average time a user spends on your website. |
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Average Pages Per Session |
The average number of pages a user views on your website |
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Average Bounce Rate |
The percentage of users who only visit one page, and don't click any links or buttons. |
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KPIs By Zip |
Key insights shown by zip code. |
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Revenue by Zip |
The number of revenue from motorists living in a certain zip code |
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Visits by Zip |
The number of visits from motorists living in a certain zip code |
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Make by Zip |
The top makes serviced from motorists living in a certain zip code |
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Odometer by Zip |
The odometer readings of vehicles from motorists living in a certain zip code |
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Age by Zip |
The age of vehicles serviced from motorists living in a certain zip code. |
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Google My Business Stats: |
Google My Business (GMB) is a listing provided by Google. It is often the top result a motorist sees when searching for your business. |
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Listing Views |
The number of times your Google My Business listing was shown on the search engine results page. |
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Clicks for Directions |
The number of times a user requested directions from Google My Business to your business. |
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Clicks to Website |
The number of times a user clicked the "website" button on Google My Business. |
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Phone Calls |
The number of times a user clicked the "Call" button on Google My Business. |
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Google Ads |
Google Ads are a paid feature that allows a business to place their content in a prominent place on the search engine results page. |
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Clicks |
The number of times a user clicked on your Google ad. |
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Cost per click |
The average cost of each ad a user clicked on. |
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Conversions |
The number of results from a Google ad campaign. Typical conversions are phone calls, appointments scheduled, website visits. |
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Conversion rate |
The number of conversions divided by the number of clicks. |
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Click-Through Rate |
The number of clicks divided by the number of impressions. |
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Ad Impressions |
The number of times your ad was shown on a search engine results page. |
How to add an Event to the "Traffic To Your Site" Graph
- Navigate to the Traffic To Your Site graph
- Click Add Event
- Enter an event Title, Date, and Description
- Click Save Event
- A marker will appear on the graph on the date of the event; click on it to see the details
