This article will review best practices, tips, and tricks about how to ask customers to signup for your Rewards Program. Not sure how to get your team bought in? Check out our quick video: Using BayIQ as a Sales Tool!
Keep Your Pitch Short
The longer your pitch, the less interested the customer will be. Keep it short and be sure to touch these three points:
- What the customer is being signed up for
- What the benefits are
- They will receive communication about the program via email or text
Include asking for a customer's email in your regular flow of confirming their information - name, address, cell phone and email address. If you specifically ask "May I have your email address" your customer will most likely say no.
Assume the Signup
Here is an example of asking a customer to signup while informing them of the program and its benefits:
“It doesn’t look like you’re a member of our rewards program. I’m going to get you signed up, so you’ll earn 3% back on your purchases to use on future visits along with 4 bonuses worth a total of $50 for signing up. Would you prefer we email or text you your rewards information?”
Overcoming Objections
"Why?"
- We will send you an electronic copy of your invoice
- You will receive service reminders for oil changes, scheduled maintenance, and tire rotations
- Stay information on the latest factory tire and service rebates
"What do I receive?"
- Earn points to use on future services
- Special bonuses and discounts
- A referral bonus for family and friends
- Birthday bonuses
If you have any additional questions, reach out to our Support Team by clicking Submit a Request in the top right hand corner of this page.