We’ve brought the most important metrics to your front page with the option to view by market, store, customer type (Retail, Fleet, Military), and time frame.
Non-Rewards Activity
These figures are based on your non-rewards customers’ transaction and visit activity within the selected timeframe.
- Average Repair Order - How much a non-rewards customer spends per visit, on average
- Visits - The average number of times a single customer visits
- Customer Value - The Average Repair Order multiplied by the average number of customer visits
Note: This figure excludes fleet customers, $0.00 transactions, as well as taxes and fees
Rewards Activity
These figures are based on your rewards customers’ transaction and visit activity within the selected timeframe.
- Average Repair Order - How much a rewards customer spends per visit, on average
- Visits - The average number of times a single customer visits
- Customer Value - The Average Repair Order multiplied by the average number of customer visits
Note: This card excludes $0.00 transactions as well as taxes and fees.
Rewards Signups
The number of customers registered for the rewards program within the selected time frame.
Rewards Customers
This section shows a breakdown of your total rewards customer database for the selected customer type, with the average repair order, categorized by the last time they completed a transaction at your shop.
- Active: Last rewards transaction date within the last 6 months
- High Risk: Last rewards transaction date was 6-12 months ago
- Lapsed: Last rewards transaction date was 12-18 months ago
- Lost: Last rewards transaction date was 18+ months ago
Choose Retail, Military, Fleet, or All from the Customer Type filter at the top of the page, then select Go to update your metrics. To view a detailed list of the customers within each category, visit the List Builder report.
Note: These metrics do not include $0 transactions.
Non-Rewards Customers
This section shows a breakdown of your non-rewards customer database with the average repair order, categorized by the last time they completed a transaction at your shop.
- Active: Last non-rewards transaction date within the last 6 months
- High Risk: Last non-rewards transaction date was 6-12 months ago
- Lapsed: Last non-rewards transaction date was 12-18 months ago
- Lost: Last non-rewards transaction date was 18+ months ago
To view a detailed list of the customers within each category, visit the List Builder report.
Note: This figure excludes fleet customers, $0.00 transactions, as well as taxes and fees.
Valid Contact Info
This figure is the percentage of rewards customers who can be reached via their preferred contact method - email or text message. This means a customer signed up to receive emails and has a valid email address or signed up to receive text messages with a valid mobile phone number would be included.
A low Valid Contact Info percentage would indicate an opportunity for your team to verify the customer’s contact information when registering for your rewards program.
Communications Sent
A total number of communications sent by email or text during the selected time frame. Visit Email Reporting and Text Message Reporting for detailed information.
Customer Return Metric
The Customer Return Metric shows how many customers completed a transaction, within the selected time frame, after receiving an automated email within the last 90 days. Learn more about the Customer Return Metric here.
If you have any additional questions, reach out to our Support Team by clicking Submit a Request in the top right-hand corner of this page.